Corporate communication marketing specialist

Job Description

Description

Duke Primary Care is the largest primary care network in the greater Triangle area with family medicine and internal medicine providers, and pediatricians in 34 locations throughout the Triangle.

The Corporate Communication and Marketing Specialist assists in planning, implementing, and evaluating a comprehensive communication and marketing strategy that positions Duke Primary Care (DPC) as a leading ambulatory health care organization.

The Specialist is a content creator who demonstrates a passion for sharing news and telling stories that celebrate our people, connect employees' work to strategy, and enhance the network's reputation. Working under the direction of DPC's Corporate Communication Manager and with colleagues throughout DPC and Duke Health, the Specialist develops a variety of content for distribution via e-newsletters, digital and social media, print pieces, and other tools. The Specialist also may assist with communication and marketing campaigns, collateral, events, and other initiatives as assigned.

Writing, editing, and publishing news and stories (55 %)Develop and nurture relationships with DPC colleagues to learn about events, information, and stories that may be of interest to the network, health system, and community; conduct interviews with employees, patients, and stakeholders if needed to produce assigned pieces
Maintain a content and editorial calendar to track assignments and plan publication
Write news briefs about DPC/Duke Health operations and feature stories about community service, culture, patient experience, performance/quality improvement activities, and population health work, among other subjects
Coordinate the review and approval process; circulate drafts among stakeholders, and collect and incorporate edits according to Duke Health editorial standards and style
Select or take photos, record videos, and create simple graphics to accompany news/stories; edit multimedia and ensure it adheres to Duke Health brand guidelines
Publish and share content via internal communication (e.g., e-newsletters, Intranet sites) and digital/social media (e.g., Facebook, LinkedIn, Twitter, dukehealth.org and other websites) channels
Maintaining external and internal digital/social media (35 %)Monitor social media channels (e.g., Facebook, LinkedIn, Twitter) for conversations about and mentions of DPC; respond to comments and direct messages in accordance with Duke Health social media guidelines, HIPAA, and other compliance/privacy regulations and in coordination with DPC Patient Relations
Help maintain DPC's SharePoint Intranet and internal news/story website; create and edit webpages and post content as assigned; serve as a resource for Intranet subsite owners
Analyze the performance of DPC digital/social media channels and content; identify and investigate trends; prepare reports; and recommend actions to enhance effectiveness and reach
Providing general communication/marketing support (10 %)Assist with the development of collateral (such as brochures, flyers, posters, presentations, rack cards, videos, and websites) by writing and editing copy as well as coordinating with external resources (such as designers, photographers, videographers, media organizations, production companies, and other vendors)
Assist with planning and implementing major communication and marketing campaigns, events, and initiatives
Represent DPC's Office of Corporate Communication and Marketing on network committees and in meetings as needed
Perform other related duties as assigned and incidental to the work described herein.

Education

Required

Bachelor's degree in communication, English, journalism, marketing, or a related field

Experience

Required

Two years of experience in a professional communication or marketing role. Demonstrated strong oral and written communication skills; basic understanding of digital/social media platforms and websites; knowledge of Microsoft Office; and customer service.

Preferred

Two or more years' experience in a professional communication or marketing role focused on content development, especially creative and/or journalistic writing. Proficiency with maintaining a variety of digital/social media platforms in a business setting, including the ability to analyze performance, create reports, and offer recommendations. Basic graphic design, photography, and videography skills. Knowledge of AP Style as well as Adobe Creative Suite, Google Analytics, Microsoft Office, and SharePoint.

Other requirements

Able and willing to travel as needed to DPC practices and Duke Health locations throughout the Triangle

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Nearest Major Market: Durham
Nearest Secondary Market: Raleigh
 
 

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