Assistant Director for Campus Mobility Services

Princeton University

  • Full Time
  • Princeton, New Jersey

  • Published : 2022-11-22
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Job Description

  • Job Title Assistant Director Campus


Assistant Director for Campus Mobility Services


Job ID: 2022-15968
Type: Full-Time
# of Openings: 1
Category: Campus and Auxiliary Services

Princeton University


Transportation and Parking Services (TPS) administers the University's parking and campus transportation programs. TPS is responsible for all transportation demand management and mobility programs-including the University's Revise Your Ride commuter incentive programs and bikeshare and carshare services-as well as assigning and permitting University parking, providing event support, parking enforcement, and operating the campus shuttle system, TigerTransit.

Reporting to the Director, the Assistant Director for Campus Mobility Services oversees the daily operation of all campus mobility services, primarily TigerTransit, University bicycle parking and maintenance facilities, carshare, bikeshare, and ride hailing. This position develops campus mobility strategies and serves as a senior leader and expert on transit and shared-use mobility services, a critical component of the campus plan and a complex, multi-million dollar series of capital projects. This position will work regularly with wide variety of stakeholders and partners, such as the Office of Capital Projects, the Office of the University Architect, the Office of Disability Services, Public Safety, the Office of Sustainability, the Civil Engineer, Campus Grounds, the Office of the Dean of Undergraduate Students, and the Graduate School, among many others.

With oversight from the Director, the Assistant Director plays a lead role on all University transportation service provider contracts and procurement, negotiating new contracts, leading RFP processes, and procuring new transit vehicle and mobility device fleets which may exceed $15 million in total inventory. The Assistant Director will work with senior leadership in Finance and Treasury, Facilities, and Risk Management to emphasize and ensure safety, accessibility, customer service, and cost efficiency in all contracts and procurement efforts.

The Assistant Director will be joining Princeton as it completes a major milestone, procuring a fleet of 17 battery electric shuttles and developing a charging depot on campus to transition its diesel shuttle fleet to a zero-tailpipe emissions operation, among the first universities in the country to complete a full transition to a fully electric operation. This position will manage the launch of the new shuttle fleet and the site development of the new charging depot, a roughly $20 million project for TPS and the campus. Success in the role will require a strong collaborator and seasoned project manager to work closely with senior leadership in the Office of Capital Projects, the Office of Sustainability, the Office of Community and Regional Affairs, WeDriveU, student and faculty researchers, and local leadership and public agency partners.

The Assistant Director for Campus Mobility Services will work closely with the Assistant Director for Parking Operations, the Manager for Technology Projects and Systems Operations, and campus mobility service providers like WeDriveU to track and report on the performance of the campus transportation system, by mode or service type, as well as to evaluate the system's integrations and performance as a whole. A key focus will be measuring and managing for an optimized mix of mobility modes through monitoring data from usage, customer satisfaction, industry trends and modernization, as well as costs. With direction from the Director, the Assistant Director for Campus Mobility Services must develop system efficiency measures and reporting standards for bikeshare and carshare fleet management, transit services, and any related mobility programming. This position must develop and maintain relationships with peer institutions for benchmarking and understanding best practices in the area of campus mobility. Additionally, a priority for the University is providing a system that is easily accessible to persons of all abilities-deliberate and consistent attention to accessibility throughout the system is essential.

In addition, this position partners closely with Facilities to manage and update physical infrastructure supporting mobility services, including planning for new service deployments or expansions as well as day-to-day maintenance. This position will work with the Assistant Director for Parking Operations and with administrators across many University departments to develop policies for golf cart and personal mobility device usage and parking/storage. The goals and overall vision for the future of campus mobility at Princeton were developed through a year-long process, driven by data analysis and community engagement. The successful candidate must develop a strong understanding of the Campus Mobility Framework and related University Campus Planning efforts and, using sound methodology and data, suggest plans for shared mobility services to meet campus transportation needs, program expansion, or other modifications to services. The Assistant Director for Campus Mobility Services must bring a strong working knowledge of shared mobility services in university settings, be familiar with industry trends, and possess experience managing complex, multimodal transportation programs.

The Assistant Director for Campus Mobility Services will work closely with the Assistant Director for Campus Engagement to create and deliver campus outreach and marketing campaigns to promote campus mobility services to the University community. The successful candidate will partner with the Assistant Director for Campus Engagement to plan and program new services to ensure customer success. This position must gain a firm understanding of the academic calendar and appropriate opportunities to implement and market changes to mobility services, as well as the typical channels for reaching different campus constituencies. Responsibilities include working with the Assistant Director for Campus Engagement to create and deliver opportunities for customer feedback and interaction through surveys, program and app-based campaigns, and meetings and engagements with the Transportation Advisory Council and other University committees and events.

Finally, TigerTransit operates nearly every day of the year and at early and late hours, and this position must be available some nights and weekends to support special events, as well as generally reachable in emergency situations. TigerTransit is operated by a contracted service provider, WeDriveU, to hire and schedule drivers and maintain the transit vehicles. This position will work closely with the full WeDriveU team and serve as the primary contact between Princeton and the WeDriveU Account Manager (co-located with TPS) and General Manager.

A full job description will be furnished prior to interview.



TigerTransit Operations, Budget, and Contract Management:

  • Works with director to develop strategic plan for all TigerTransit operations and overall campus mobility strategy;
  • Serves as project manager for fleet electrification and transit depot deployments and operations with WeDriveU;
  • Project manages planning, policy implementation and overall processes, with input from campus partners, to review and modify transit services, including routes, schedules, stops, and shelters to prepare service for each academic semester and the summer;
  • Develops and manages both the daily operational aspects of the transit provider contract to ensure compliance with safety, performance, and other guidelines as stipulated in the contract, as well as long-range planning for contract review and RFI and RFP processes as contracts approach expiration or renewal;
  • Tracks and addresses customer service issues and manages the overall safety and efficiency of the system;
  • Ensures compliance with all federal, state, and local laws and ordinances affecting transportation provided by the University on campus, especially related to access and safety;
  • Works closely with University Services Partners, WeDriveU, Facilities, and Public Safety on locating, maintaining, and cleaning bus shelters, transit schedules, signage, and designated stops.

Carshare, Bikeshare, Ride Hailing, and other Shared Mobility Services Management:

  • Manages operations for all University carshare, bikeshare/bike rental, and other shared mobility services as Princeton adopts them;
  • Manages each provider contract, including day-to-day oversight of contractual obligations and the performance of each vendor, as well as long-range planning for contract review and RFI and RFP processes;
  • Responsible for the overall safety, performance, and customer service aspects of any campus mobility service at Princeton;
  • Works with the Assistant Directors for Parking Operations and Campus Engagement, as well as other campus partners, to develop policies for golf cart and personal mobility device usage and parking/storage.

Reporting on Mobility Services Performance and System Planning:

  • Partners with and monitors mobility services vendors to establish procedures and protocols for the procurement of data for both real-time and scheduled reporting on system performance;
  • Assesses the performance of the system by using each mode regularly, as well as maintaining relationships with operators and engaging with customers using the system;
  • Analyzes, studies, and interprets data to identify patterns and trends;
  • Reports on system performance for transit and other shared services, including for consideration on modifications to the built environment and other infrastructure;
  • Based on the data and analysis from mobility services, supports the Director on University-wide planning efforts for a coordinated and integrated campus transportation program for students, faculty, staff, and guests that also considers important connections to other local and regional transportation networks.

Special projects:

  • May be required to assist with special events, such as student Move-in/Move-out, Princeton Reunions, and other activities as needed across University Services.


The Assistant Director for Campus Mobility Services, under supervision of the Director, will work independently and make programmatic and policy recommendations based on established Department and University data, outreach, and alternative transportation goals. This position is a member of the TPS operations team, along with the Assistant Director of Parking Operations, Assistant Director for Campus Engagement, and the Manager for Technology Projects and Systems Operations. These decisions must be collaborative in nature and ensure that the department's resources are being used in compliance with University policies and in support of TPS and campus plan goals. With direction from the Director, this position manages all service provider contracts.


The Assistant Director for Campus Mobility Services will have continuous contact and collaboration with:

  • Director of Transportation and Parking Services and staff
  • Deputy Vice President for Campus Services in University Services
  • Procurement Services
  • Office of Disability Services
  • Facilities - Office of University Architect, Campus Grounds, Civil Engineer, Operations, Office of Capital Projects, and others
  • Office of Communications
  • The Service Point
  • Office of Sustainability
  • Undergraduate and Graduate Student Governments and staff liaisons
  • Academic Managers
  • Housing and Real Estate Services


  • 3+ years of experience managing transportation operations, planning for transit and shared mobility services, or a similar field.
  • Bachelor's degree urban planning, public administration, civil engineering, or related field.
  • Demonstrated ability as a strategic thinker and implementation of programs.
  • Experience managing budgets for a transportation or similar operation.
  • Project management experience, working collaboratively with multiple departments or stakeholder groups in a complex and diverse organization/environment.
  • Demonstrated ability to incorporate strong customer service emphasis and quality control in new programs, operations, and processes.
  • Experience managing community engagement, collaboration with stakeholders, and working in a customer centric environment.
  • Demonstrated excellence with written, oral, and interpersonal communication skills in an educational or customer-service setting.
  • Effective and clear communicator with experience presenting data and programmatic updates to executive-level staff and presenting to large audiences.
  • Strong initiative, self-motivation, and the ability to work both independently and as part of a team.
  • Demonstrated organizational skills to handle several projects simultaneously, accommodate shifting priorities, and meet deadlines.
  • Experience using data as a decision making tool.
  • Demonstrated ability to work effectively in a diverse environment.
  • Proficiency with standard Microsoft Office suites including Word, PowerPoint, Excel, and Access.
  • Valid Driver's License.


  • Advanced degree or related experience in urban or campus mobility.
  • Experience working with vendor/outsourced transportation operation.
  • Experience operating transportation systems in a university environment.

Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. EEO IS THE LAW



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