Job Title VP Of Sales & Marketing
Category Market Research Analysts and Marketing Specialists
VP of Sales & Marketing --East Division
Encompasses our Eastern territory, consisting of 359 Communities.
Make Lives Better Including Your Own.
The happiness of those we serve is dependent on the happiness of our associates, so you'll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you'll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.
Manages all Sales and Marketing activities in a Division. Effectively manages day-to-day marketing and sales of a defined, geographical Division and manages Regional Sales management associates. Works closely with Operations to ensure that product lines and pricing meet the demands of the market and coordinates resources in markets with multiple communities and product lines. Responsible and accountable for meeting and exceeding the occupancy and revenue goals while always supporting the operational policies and for budgeting and fiscal management of community marketing budgets as well as the Divisional Corporate level marketing budget.Markets and positions products within assigned Division. Manages open inventory and overall pricing. Achieves and exceeds all occupancy and revenue goals. Oversees use of marketing budget dollars to assure optimal exposure and maximum efficiencies. Coordinates Trimester Planning and use of marketing budget dollars to create shared efficiencies in media. Determines and implements the proper sales structure within the Division. Assists in interviewing, hiring, training and coaching of all marketing staff in the portfolio of managed communities. Actively partners with Sales, Marketing, Training and Development, Human Resources, and Operations in the recruitment, hiring, training, coaching, evaluating, and disciplining of all sales positions within the Division. Oversees and/or completes the marketing plan and budgetary process for the Division. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by assuring competitor information, data and feedback are available. Oversees development of the trimester sales plans to support the budget and achieve the desired objectives. Coordinates the completion of competitive analysis on all communities within the Division every trimester and keeps current on competitive projects and programs in the marketplace. Understands local markets within Division and collaborates with Operations and the Regional Sales management to make pricing and tool box recommendations. Monitors marketing and sales performance expectations. Assesses the skills and abilities of sales staff and Regional management and coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes. Responsible for conducting quality assurance calls on all selling marketing staff including business development calls and analyzing competitor data, in conjunction with Regional management. Visits communities and travels with Operations partners and Regional Sales management in order to ensure execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the communities' business plans. Attends and participates in team meetings within Division. Partners with Training and Development to actively participate in sales training activities for the Division. Promotes Brookdale Senior Living in a positive manner and sets the example for company's standards for excellence. Serves as a consensus builder among Sales and Operations teams. Encourages teamwork through cooperative interactions with Operations VPs and other corporate personnel. Educates and supports Operations management and Executive Directors about the sales and marketing programs for their respective communities. Maintains comprehensive knowledge of the lead tracking/management system, trouble shooting and training. Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics. Promotes business coordination between communities to provide optimum results without duplication of resources.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and Experience
Bachelor's Degree in Marketing or related field from a four year college or university is highly desired. A minimum of five years of experience in a senior level sales and marketing role. A minimum of five years of management experience. Progressive sales benchmarking experience. Experience is in senior living, healthcare or hospitality industry and in a multi-community role with management responsibility is preferred. Proven track record of recruiting, developing and leading a successful sales team. Proven experience as an accomplished sales strategist. Excellent track record of exceeding revenue and occupancy expectations
Certifications, Licenses, and Other Special Requirements
Frequent car travel requires the incumbent to possess and maintain a valid driver's license.
Makes analytical decisions and is accountable for all actions made by a department or group. Uses a high degree of analytical ability using sound judgment acquired through significant experience to solve complex and varied problems that could result in substantial loss of reputation.
Knowledge and Skills
Has significant knowledge of an advanced discipline with a working knowledge of related fields. Has significant knowledge of the organization, work environment and process. Has knowledge to direct multiple functions and/or departments with full responsibility for operational results. Must have a wide breadth of experience in different Senior Living products. Must possess strong management skills to work effectively as a team with Operations partners and other functional areas. Must have an understanding of the impact of revenue development, analysis and pricing. Knowledge of marketing planning and implementation. Solution-oriented management. Must be a risk taker and be able to self-initiate and take charge of the multi-faceted strategies that are developed. Ability to work in a matrix management environment. Strong customer service track record with measurable results. Creative thinker with ideas that can be easily implemented. Proficient in Microsoft Office, Excel and Windows.
Physical Demands and Working ConditionsStanding Requires interaction with co-workers, residents or vendors Walking Sitting Occasional weekend, evening or night work if needed to ensure shift coverage Use hands and fingers to handle or feel Reach with hands and arms Talk or hear Ability to lift: Up to 50 pounds Requires Travel: Frequently Vision
Brookdale is an equal opportunity employer and a drug-free workplace.