Associate Director, Product Marketing

Job Description

  • Job Title Sales


About DAT

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 44 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 227 million freight posts in 2021, and a database of $126 billion of annual global shipment market transaction data. We have co-headquarters in Portland, OR and Denver, CO, and additional offices in MO, TX, and Bangalore, India. For additional information, see

The Opportunity

DAT is looking for an Associate Director, Product Marketing to join our incredible Marketing team in our Denver, CO office.

We’re seeking an intrepid Marketer to drive marketing strategy to grow adoption of DAT iQ in the Shipper segment, a key pillar of DAT’s corporate growth strategy.

This is an opportunity to evangelize DAT’s suite of SaaS analytics solutions for Shippers, serving as DAT’s voice of the customer to transportation and logistics departments at Fortune 500 enterprises. The ideal candidate has proven experience driving marketing strategy to accomplish strategic business goals and a passion for delivering great customer experiences.

DAT provides employees with a hybrid work environment.

Your Profile

  • Proven track record in B2B product marketing strategy and execution.
  • Demonstrated success developing compelling product launches and go-to-market plans
  • Self-starter comfortable with establishing new processes and managing a wide range of projects.
  • In-the-weeds experience contributing to revenue growth for complex SaaS solutions
  • Success building sales enablement tools that highlight competitive advantage and improve win rates.
  • Deep knowledge of sales and customer success best practices, and how they align with product marketing strategies.
  • Collaborative, growth-oriented mindset; open to learning new skills to solve pressing business challenges.

What You’ll Do

  • Develop coordinated go-to-market plans aligned with DAT’s Shipper solutions portfolio.
  • Drive go-to-market execution with cross-functional stakeholders spanning marketing, operations, product, customer success, sales, and finance.
  • Enable sales and customer success teams with collateral, slides, use case documentation and talk tracks, discovery and qualification scripts, competitive battle cards, and more.
  • Work closely with demand generation to hone campaign strategies that align with key shipper market events, trends, and product launches.
  • Build and refine content plans that align with campaign strategy and support demand generation goals.
  • Craft messaging that inspires prospects and customers to take action and highlights customer benefits and business outcomes.
  • Create product and feature positioning frameworks and build product-focused content including videos, website copy, collateral, and webinar presentations.
  • Collaborate with content, PR, demand gen, and digital teams to ensure consistency in all shipper marketing communications.
  • Maintain alignment with Product teams throughout beta, limited availability, and general availability product stages, creating product-focused content where appropriate.
  • Define and manage market research initiatives, including the creation, implementation, and analysis of surveys, win-loss interviews, and product tests/trials.
  • Stay current on transportation and logistics industry trends, events, and news to develop thought leadership strategies and identify relevant content opportunities.

Skills You’ll Bring

  • Ideally,10 years of product marketing experience in a SaaS and/or marketplace/platform business.
  • Accomplished in developing go-to-market campaigns that drive sales pipeline, product adoption and market share.
  • Superb written and oral communication skills and confidence presenting to a wide range of internal and external audiences.
  • Exemplary time-management and prioritization skills.
  • Ability to tie customer intent to product marketing plans that ensure business results.
  • Data and analytics-driven: defining and tracking success metrics and KPIs, and converting data insights into tactics and programs.
  • Ability to lead cross-functional teams and create synergy with other departments - particularly sales, product, and customer success. This role does not have direct reports, but experience managing direct reports or influencing cross-functional stakeholders is highly desirable.
  • Familiarity with market sizing, segmentation, revenue growth models, product forecasts, and ROI analysis.
  • Direct experience working with transportation, logistics, and supply chain departments within enterprise shipping organizations is a huge plus.
  • Bachelor's degree (B.A.) from a four-year college or university; MBA preferred.

For Colorado-based candidates, in compliance with Colorado's Equal Pay for Equal Work Act, the minimum salary for this role is $151,000 + benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) <>


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