Digital Creative Director (Copywriter), Commonwealth//McCann

Job Description


Position Summary:The Creative Director (Copywriter) is responsible for ensuring the production of high-quality creative work for the client by providing leadership and creative direction to creative staff and representing the agency’s creative viewpoint to client and production partners.Internally, they will inspire the agency to continually raise the bar on innovation, creativity, and imagination for all work produced. They must have knowledge of and a passion for interactive design, digital content/brand development, user experience, social media, mobile and emerging platforms, and new technologies. The ideal candidate conceptualizes in the digital world and will have previously driven the creative vision at digital/integrated agencies.Accountabilities:Oversees the copywriting practice on Digital Team.Supervises and evaluates the creative work completed by teams under their supervision.Partners with Creative Director (Art Director) to give creative direction on site, video content and CRM.Presents creative to Group Creative Director and clients for approval.Recommends, selects, and supervises production partners to achieve creative vision.Attends and participates in production/post-production by representing agency interests and creative viewpoint and insuring quality standards are met.Maintains current knowledge of industry trends and talent, and competitive work in the category and for the target audiences of the client.Required SkillsRequired ExperienceBachelor’s degree in related field preferred.Seven or more years in related field.Client experience in automotive industry.Leadership experience in managing creatives and their development process. NO THIRD-PARTY RESUMES ACCEPTED.Commonwealth//McCann is an EEO/AA employer and does not discriminate on the basis of race, color, religion, creed, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law.If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:a) Dedicated Fax - 917-661-6310b) Dedicated E-mail – Careers@mwgdetroit.comc) US Mail – ATTN: Human Resources, 500 Woodward Ave, MI Detroit 48226d) Dedicated Phone – 248-203-8000 NOTE:  Disability accommodation requests only.      Attends briefing sessions and discusses brand, selling strategy and purpose of the brief with the appropriate members of the brand/project management teamsHelps present layouts and storyboards to Creative Director for approvalMay, on occasion, present layouts and storyboards to client for approvalStays abreast of trends, talent, competitive advertising and target mindsetContributes to new business pitchesWhere necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the briefWorks with an Art Director, Creative Director or alone, if necessary, to create appropriate conceptsCan tell compelling storiesOn approval of concept by account team and client, prepares full copy documentsProvides writing support and expertise on a wide variety of mediaExpresses thorough understanding of client’s business as well as their competitor’sManages own time and output in line with deadline and budgetary requirements of the jobBrainstorms and develops creative concepts that are on strategyPresents work internally to creative and account teamsShadows senior-level creatives as they present work to clientsCollaborates with account, social media, UX and editing teams

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